Walmart’s Yodel Boy

As the internet was falling in love with Mason Ramsey, aka “Yodel Boy,” for yodeling in a Walmart - we got the brand to jump in and own the moment. We called our clients, they called their lawyers and before long Walmart had offered to host Mason’s first ever concert and stream it live on Twitter from his hometown of Harrisburg, IL. Shoutout to Buzzfeed for the amazing recap video. This catapulted Mason’s career, landed him on Ellen, national headlines and culture. And the results sing for themselves.