NAPA TradeWear Collection

When NAPA asked us to help them support the automotive trade industry, we realized something. Trade schools lack the sweatshirts, hats and other swag that students from traditional 4-year colleges receive. So we asked, “what if we launched a capsule collection that students would actually wear to strut their decision to enter the trades?”. Meet TradeWear - a NAPA + Dickies collaboration designed by Grand Theft Auto’s graphic illustrator Stephen Bliss. Functional garage wear that celebrates the automotive trades. Not only did this drive earned coverage, but students LOVED the collection. The flocked to the site at launched and we sold out in minutes.